Case Study: Wohven reduces churn to 3.5% and completes a seamless 2-month migration with ReCharge

Wohven - Customer Case Study

Wohven, a direct-to-consumer menswear brand selling essentials like tees, socks, and boxer briefs on a subscription basis, needed a more flexible, product-focused subscription solution than Cratejoy could offer. They chose Shopify for ecommerce and Recharge as their subscription billing tool to enable custom cart flows and multiple subscription options for their customers.

Recharge managed the migration and integration with Shopify in about two months with zero downtime, resolving data and pricing issues quickly during the transition. Using Recharge’s flexible subscription tools, Wohven began offering more product add‑ons, saw average order value growth, reduced churn to 3.5%, and now has 15% of customers holding multiple subscriptions.

Wohven

Drew Carson

Founder