Case Study: Wild Deodorant reaches 100k customers with Recharge

Wild Deodorant reaches 100k customers in 7 months with Recharge

Wild Deodorant, a UK-based brand creating refillable, sustainable deodorants, wanted to reduce subscriber churn by giving customers more flexibility to manage their subscriptions. Their challenge was to create a portal where customers could easily skip shipments or change scents without canceling. They partnered with Recharge to build this functionality.

Using Recharge's API, a customer portal was developed that allowed for easy subscription management. This solution led to a significant reduction in churn and helped Wild Deodorant process over £1 million in subscriptions monthly. The success, powered by Recharge, enabled them to rapidly expand to over 100,000 customers in just seven months and launch a second online store in Germany.

Wild Deodorant