Case Study: Waiakea boosts subscriptions and revenue with Recharge

Waiakea boosts revenue 178% with Recharge

Waiakea, a sustainable Hawaiian volcanic water brand, faced the challenge of scaling its direct-to-consumer business and increasing customer lifetime value in the highly competitive food and beverage market. Their goal was to convert one-time purchasers into subscribers and grow overall revenue. To achieve this, they partnered with the vendor Recharge to implement a subscription program and worked with the marketing agency MuteSix.

The solution implemented using Recharge involved a multi-channel marketing strategy on Google, Facebook, and email. MuteSix rebuilt shopping campaigns with new creatives, used targeted ads to educate consumers on Waiakea's value propositions, and created dedicated email flows for acquisition and retention. This strategy led to a 172% increase in new subscriptions and a 178% increase in overall revenue, while also decreasing Google CPAs by 30%.

Waiakea