Case Study: Battlbox achieves 40% premium-tier subscribers and 185-day average customer lifespan with ReCharge

Reduced CAC with Google Ads and UI experiments

BattlBox is a monthly subscription service that ships themed camping, survival, and everyday‑carry gear across four pricing tiers. Facing rising customer acquisition costs, slowing influencer-driven growth, and the need to reduce churn and increase lifetime value, BattlBox selected Recharge as their subscription billing platform and planned to use Recharge integrations like Swell to add loyalty and referral capabilities.

Working with developer Wolfpoint Agency, BattlBox migrated to Shopify Plus and implemented Recharge’s platform and API to build a custom, on‑brand customer portal and integrate Swell’s rewards/referral program. Using Recharge, BattlBox improved site UX through A/B testing and spotlighted top portal actions, leading to measurable gains: 40% of subscribers now choose the $149.99/mo tier, average customer lifespan has increased to 185 days, referrals can be acquired for about $20 in merchandise value, and the site draws 100,000+ new users monthly.

BattlBox

John Roman

Chief Marketing Officer