Case Study: Pusheen Box achieves 66% subscription growth in 3 months with Recharge

Pusheen Box - Customer Case Study

Pusheen Box, built by Brooklyn agency Simplistic for CultureFly, needed a scalable recurring-billing solution to launch and grow a subscription box for the popular Pusheen character. After initially running on PinnacleCart with Authorize.Net and facing the challenge of migrating 6,000+ subscribers and adding customer self-service, they chose Recharge as their subscription engine.

Recharge partnered with Simplistic to securely migrate customers, enable configurable auto‑renew quarterly and annual plans, and provide a customer portal for self-management. The switch to Recharge drove 66% subscription growth in three months, produced a record single‑day signup spike of 2,400 subscribers, and saw 36% of users opt for the annual plan, allowing Pusheen Box to scale and inspiring new subscription launches.

Pusheen Box

Andrew Gordon

Vice President