Case Study: OffLimits (cereal & culture brand) achieves a 22% checkout conversion rate and boxes 500+ toys with Recharge

OffLimits - Customer Case Study

OffLimits, a cereal-and-culture brand, needed a non‑traditional, headless ecommerce experience that could power a custom loyalty program rewarding repeat purchasers with collectible toys. To achieve a scalable, modular build without cumbersome plugins, the team integrated Recharge for subscription checkout and API-driven subscription management into the headless architecture.

Ctrl+Alt+Del implemented the headless store using Sanity CMS and Shopify Buy SDK for inventory/pricing, while Recharge handled checkout and subscriptions, enabling a fast, flexible subscription experience. The launch produced measurable results: 500+ toys boxed since launch, a 22% checkout conversion rate, and a site reported as 3x faster than a traditional website — outcomes made possible in part by Recharge’s API.

OffLimits