Case Study: Native achieves 142% increase in new subscribers and 40% increase in subscription revenue with ReCharge

Native - Customer Case Study

Native, a DTC clean personal-care brand, needed to overhaul its subscription experience after migrating to Shopify Plus. The business challenge was to create a branded Customer Portal and subscription flow that let shoppers pause, delay, swap, or add one‑time items to recurring orders — all to drive subscription adoption, increase average order value, and reduce churn. Native addressed these needs using Recharge’s subscription platform (including Recharge’s One‑Time Products feature).

Using Recharge, Native launched a custom, responsive customer dashboard with a “Manage subscription” flow (skip/swap), enabled one‑time product add‑ons, and tested adjustments to default delivery frequency to prevent over‑supply. Recharge’s tools helped convert at‑risk customers into active subscribers and boost lifetime value, delivering measurable outcomes: 142% increase in new subscribers, 40% increase in overall subscription revenue, and a 15% decrease in churn.

Native

Niva Bigler

Head of DTC