Case Study: Native achieves higher subscription revenue and lower churn with Recharge

Native boosts subscription revenue 40% with Recharge

Native, a direct-to-consumer brand selling personal care products, faced challenges with its subscription program including customer churn and a desire to increase average order value. Partnering with Recharge and their agency BVA, the customer sought to create a customized Customer Portal to empower subscribers and meet their sales objectives.

Recharge implemented a solution featuring a fully custom Customer Portal that allowed subscribers to easily pause, skip, or swap products in their recurring orders. They also utilized Recharge's One-Time Products feature to let customers add single items to subscriptions and optimized default delivery frequencies. These changes led to a 142% increase in new subscribers, a 40% increase in overall subscription revenue, and a 15% decrease in churn rate for Native.

Native