Case Study: Minky Couture achieves 3,000+ members and 50% new customers with ReCharge

Minky Couture - Customer Case Study

Minky Couture, a comfort-blanket ecommerce brand, needed a way to re-engage past buyers and friends/family, while creating predictable revenue to stabilize inventory and forecasting. To build sustainable, recurring revenue they launched a subscription-based membership and selected Recharge as the subscription platform to handle recurring billing and integrations.

Recharge powered the Hugs Membership Program (with Yotpo for loyalty), enabling VIP perks like 45% off, free shipping, $20 monthly credit and birthday credit. In three months the program grew to more than 3,000 members, with over 1,000 new customers, an average order value of $152, and a membership that pays for itself after one blanket purchase — outcomes Recharge supported by ensuring reliable recurring charges, API integrations, and accurate revenue tracking.

Minky Couture

Shelly Christensen

Customer Service Manager