Case Study: Kopari (coconut-based beauty brand) achieves 2x subscriber growth and seamless loyalty integration with ReCharge

Kopari - Customer Case Study

Kopari, a coconut-based beauty brand, needed an easy way for loyal customers to get regular shipments and earn loyalty points. Because their daily-use products run out every few months, Kopari wanted customizable, product-specific subscriptions that would integrate with their existing Swell Rewards program—so they chose ReCharge’s subscription solution after evaluating several options.

ReCharge implemented a seamless subscription program (with 9 products available via subscription) that gives subscribers 10% off and free shipping and integrates with Swell Rewards so customers earn points on every auto‑shipped order; Kopari also benefits from a dedicated ReCharge account manager. The campaign drove measurable results: a 2x increase in subscribers from the launch and a 5.5% higher email open rate for the announcement.

Kopari

Lanie DePasquale

eCommerce Manager