Case Study: Harry’s achieves seamless subscription migration and faster innovation with Recharge and Shopify

Harry’s migrates to Recharge and Shopify with 99.9% migration success

Harry's, a pioneering direct-to-consumer shaving brand, faced significant challenges with its custom-built ecommerce and subscription platform. As the company scaled and added new brands, the legacy system created engineering drag, slowed time to market, and conflicted with the parent company's strategy for brand autonomy. This homegrown technology was hindering innovation and growth, prompting a search for a modern solution.

The brand migrated its subscription commerce stack to Recharge on Shopify. Recharge led a meticulously planned data migration, resulting in a 99.9% success rate with no customer disruption and 100% storefront uptime. The solution freed engineering resources for innovation, gave marketing teams autonomy to launch offers faster, and reduced the total cost of ownership. Most significantly, Recharge helped create a reusable migration framework now used for other brands within the parent portfolio.

Harry’s