Case Study: Dr. Axe boosts subscription revenue with Recharge

Dr. Axe increases subscription revenue 30% with Recharge

Dr. Axe, a health and wellness brand, needed to overhaul its customer portal and post-purchase experience for its large subscriber base to reduce friction and improve retention. They partnered with the vendor Recharge and the agency eHouse Studio to strategically implement a solution using the Recharge Theme Engine.

The solution involved consolidating Shopify Plus, Recharge, and LoyaltyLion into a unified customer portal, which simplified the user experience and integrated reward redemption. Recharge helped roll out the new portal using a phased, A/B tested approach to ensure effectiveness at scale. This resulted in a 30% increase in subscription revenue year over year and a significant decrease in churn, substantially increasing customer lifetime value (LTV).

Dr. Axe