Case Study: Black Rifle Coffee Company achieves 480% subscription growth and 25%+ revenue share with ReCharge

Complete UX overhaul for increased customer conversion

Black Rifle Coffee Company, a veteran-owned small-batch roastery, needed a distinctive, customizable subscription checkout to stand out and retain customers—but the existing UX required a full overhaul on a compressed timeline of less than two months. To build a memorable, conversion-focused subscription experience quickly, the team partnered with Recharge, using the Recharge API to power a custom subscription flow and rapid integration.

Sellry implemented a brand-new subscription journey using Recharge in under six weeks, enabling customers to build and customize subscriptions with guided education at each step. The results were dramatic: a 115% lift in gift-specific revenue immediately after product enhancements, a 480% increase in subscriptions in the quarter following UX changes, and subscriptions now account for 25%+ of total brand revenue — with development speed improved from roughly 2,000 hours to about a week and a half thanks to Recharge.

Black Rifle Coffee Company