Case Study: The Coffee Bean & Tea Leaf boosts conversion rate and AOV with Recharge

Before Coffee Bean Tea Leaf doubles conversion rate with Recharge

The Coffee Bean & Tea Leaf, a specialty coffee and tea brand, needed to migrate from Magento to Shopify Plus to reduce costs and support a new omnichannel strategy. Their major challenges were implementing a robust subscription program and a flexible gift card system that could be used both online and in physical stores. They partnered with Recharge to power their subscription solution.

Recharge seamlessly integrated with Shopify to provide a frictionless customer experience for subscriptions, including a customizable portal for managing orders. The solution contributed to online sales tripling since the launch. The improvements in UI/UX doubled the conversion rate and increased the average order value by $5, demonstrating significant growth for The Coffee Bean & Tea Leaf.

Before Coffee Bean Tea Leaf