Case Study: Arrae grows subscribers 51% and reduces churn with Recharge

Arrae grows subscribers 51%+ and cuts churn 28% with Recharge

Arrae, a science-backed wellness supplement brand, faced the challenge of scaling its subscription program effectively as it rapidly expanded its product catalog and sales channels. The company needed to evolve its program to manage new subscriber behaviors and a more complex customer journey without losing the loyalty of its high-value subscribers. To address this, Arrae worked with Recharge to build a more sophisticated subscription infrastructure.

Recharge provided the solution, enabling Arrae to streamline delivery cadences, offer flexible subscription options, and implement a white-glove experience with exclusive perks. Using Recharge's Cancellation Prevention tool, Arrae ran targeted offers to reduce churn at key points. As a result, Arrae achieved a 51%+ growth in subscribers, a 28% reduction in monthly churn, and a 36% improvement in its save rate, powering the subscription engine behind its $100M business.

Arrae