Case Study: Darn Good Yarn achieves 13x subscriber growth (4,000+ new subscribers) and creates 300+ jobs for women in Nepal and India with ReCharge

1300% subscriber growth in first year using Recharge

Darn Good Yarn, a social enterprise founded by Nicole Snow that turns factory textile offcuts into hand‑made yarn while creating jobs for women in Nepal and India, relied heavily on subscriptions but struggled to scale on CrateJoy due to limited customization, high fees, and slow support. To solve this, Darn Good Yarn switched its subscription operations to ReCharge’s platform and team to get better pricing, faster support, and the flexibility to build the customer experience it wanted.

ReCharge helped migrate all subscribers without service interruption, preserved plan details, and enabled custom subscription displays with a developer, freeing the founder to focus on growth. As a result, Darn Good Yarn’s subscriber base jumped from about 350 to more than 4,500 in the first year (13x growth, 4,000+ new subscribers), and the company expanded its social impact by creating 300+ new jobs for women in Nepal and India.

Darn Good Yarn

Nicole Snow

Founder & Chief Executive Officer