Case Study: Fresh Clean Tees achieves scalable subscription growth and time savings with ReCharge

10+ hours monthly saved maintaining customer profiles

Fresh Clean Tees, co‑founded by Melissa and Matthew Parvis, makes high‑quality men’s tees available as one‑time purchases or via a $44 recurring Shirt Club subscription. Facing limits with CrateJoy as they scaled, the team chose Shopify plus Recharge as their subscription platform to gain flexibility, better integrations (like Klaviyo and Gorgias), and a more scalable solution.

Recharge worked with Fresh Clean Tees and an agency partner on a 3–4 month migration, moving roughly 3,000 subscribers and implementing automated win‑back campaigns and Klaviyo notifications. The switch saved the team 8–10 hours per month, helped fill over 8,500 orders, and grew the program to about 3,600 active subscribers while improving forecasting and the company’s ability to scale.

Fresh Clean Tees

Matthew Parvis

Co-Founder & CEO