Case Study: TUI boosts family holiday AI visibility with Reboot

TUI boosts AI visibility by 69% with Reboot

The customer TUI, a major travel brand, sought to strengthen its visibility for family holidays within AI-generated search results and recommendations. They partnered with the vendor Reboot to build stronger associations between their brand and this key category, while also supporting a specific commercial page.

Reboot implemented a strategy combining digital PR campaigns and AiPR® placements to earn high-authority coverage and links. This approach successfully positioned TUI as a family travel expert, resulting in a #1 ranking for "best family holiday provider" with a 78% share of voice and a 69% increase in AI visibility for the vendor's client.

TUI