Case Study: Maybelline achieves 25% social referral rate and 4,500+ email opt-ins with Realtime Media

Maybelline - Customer Case Study

Maybelline was launching a new stay‑all‑day makeup line and needed to drive consumer awareness, engagement and entries for its Music Festival Muse Sweepstakes while building a permissioned marketing list. To support the campaign they worked with Realtime Media and leveraged a Branded PromoPick Landing Page together with Realtime Media’s integrated Twitter and Instagram APIs to collect entries and social content.

Realtime Media implemented the PromoPick page plus its One2Many social sharing integration so entrants could submit photos and earn up to 10 extra entries by sharing across social networks. The campaign delivered strong, measurable results: 25% of registrants came from One2Many links and the sweepstakes generated 4,500+ email list opt‑ins.

Maybelline