Case Study: Maybelline achieves 100,000+ registrations and 7.5x repeat play rate with Realtime Media

Maybelline - Customer Case Study

Maybelline needed a high-impact way to celebrate its 100th anniversary while driving frequent consumer engagement and entries into a multi-phase promotion. Maybelline partnered with Realtime Media to deploy a centennial Instant Win and Sweepstakes program that let consumers re-enter daily and compete for instant prizes as well as earn entries toward a grand prize.

Realtime Media implemented a multi-phase instant-win mechanic combined with social media integration that rewarded shares with additional daily entries, incentivizing repeat visits and amplification. The campaign delivered more than 100,000 registrations and an average repeat-play rate of 7.5x, demonstrating strong engagement and entry growth driven by Realtime Media’s platform.

Maybelline