Case Study: Ad Council accelerates vaccine hesitancy campaign testing with Ready State

Ad Council creates hundreds of vaccine ad variations with Ready State

The Ad Council, a public interest advertising association, faced the challenge of overcoming widespread COVID-19 vaccine hesitancy across a deeply divided American population. They needed to create a massive volume of targeted creative assets to test which messages would resonate with diverse audiences. Ready State worked with them to address this challenge using their bionic workflow.

Ready State leveraged AI to generate variations in tone and translated ad copy into multiple Asian languages. They then rapidly created and selected hundreds of ad variations for testing across different media formats. This solution allowed the Ad Council to effectively use programmatic ad inventory to investigate the connection between their messaging and audience responses based on key demographic attributes, optimizing the campaign's creative performance.

Ad Council