Case Study: Samsung drives emotionally intelligent smart home sales with Razorfish

Samsung boosts mobile order rates 776% with Razorfish

Razorfish partnered with Samsung, which had the world's largest portfolio of smart home products but faced a challenge. The smart home category had lost its shine, as consumers found the effort outweighed the payoff; they wanted an emotional connection, not just logical convenience.

The solution was the "Your Home Speaks You" campaign, which shifted the focus from utility to emotion. Razorfish built a mobile-first, shoppable microsite featuring AI-generated personas and personalized digital spaces to showcase how a home could anticipate needs. This approach led to a 71% sales lift on the microsite versus Samsung's site average, a 776% higher order rate from mobile visitors, and significant positive media coverage, ultimately making people feel something about automation again.

Samsung