Case Study: Raiffeisen attracts younger customers with an AI assistant from Rasa

Raiffeisen deploys AI assistant in 2 months with Rasa

Raiffeisen, a leading Swiss retail bank, faced the challenge of appealing to millennial customers amidst fierce competition from newcomer banks and personal finance bots. To improve its customer experience, Raiffeisen needed an AI assistant capable of handling complex, multi-turn conversations while maintaining its high standards for data privacy. They partnered with Rasa to build this solution.

Using Rasa, Raiffeisen developed an AI assistant that could manage longer conversations and was built to be improved by non-technical team members. The vendor's platform enabled fast iteration cycles to learn from real user data and improve AI accuracy. Raiffeisen successfully built and deployed a Proof of Concept on-premise via Facebook Messenger within just two months, paving the way for integrating these AI capabilities into their main web and mobile products.

Raiffeisen