Case Study: Automattic strengthens async-first team collaboration with Range

Automattic’s 230-person WooCommerce team streamlines async work with Range

Automattic, the parent company of WooCommerce, operates a fully distributed engineering team of 230 people. Their challenge was to maintain effective communication and team cohesion across global time zones while minimizing disruptive synchronous meetings and avoiding Zoom fatigue for their employees.

To address this, the team leveraged Range's tools alongside a heavily async-first communication strategy. The solution involved optimizing for written updates in tools like P2 and using Geekbot for async daily standups, which drastically reduced the need for video calls. This approach allowed the team to treat their limited synchronous meeting time as high-value, fostering quicker progress and stronger team bonds through intentional in-person meet-ups.

Automattic