Case Study: World Travel Holdings builds a world-class affiliate program with Rakuten Advertising

World Travel Holdings boosts net new-to-brand cruisers 70%+ with Rakuten Marketing

World Travel Holdings, the nation's largest cruise agency, sought to build a new affiliate program from the ground up to scale its digital marketing, attract new customers, and grow its market share. They partnered with Rakuten Advertising to develop this program as part of their omnichannel strategy.

Rakuten Advertising implemented a solution leveraging their travel-specific publisher network, which included cashback partners, buy-now-pay-later options, and key content publishers. This strategy resulted in a measurable impact for World Travel Holdings, including a 70%+ increase in new-to-brand cruisers and a booking window approximately 30% shorter than other marketing channels. Over 60 publishers now drive significant traffic to their sites.

World Travel Holdings