Case Study: Wine Access achieves 131% increase in new customers with Rakuten Marketing’s Dynamic Commissioning

Wine Access - Customer Case Study

Wine Access is an online wine retailer known for curating a wide selection of high-quality wines. After working with Rakuten Advertising and agency AMDX since 2017, Wine Access shifted its affiliate strategy in September 2019 to prioritize new-customer acquisition and needed a way to incentivize publishers to drive first-time buyers.

AMDX and Rakuten Advertising implemented Dynamic Commissioning with a tiered commission plan and optimized messaging to reward publishers for first-time-buyer conversions. Within five months the affiliate channel saw 20–30% of monthly revenues come from new-customer activity, and Wine Access recorded a 131% year‑over‑year increase in new customers from October 2019 to February 2020, prompting plans to continue and expand the program.

Wine Access

Katelyn Sheehan

Head of Growth