Case Study: TerraCycle achieves sustainable affiliate growth with Rakuten Advertising

TerraCycle grows sales 2x with Rakuten Marketing

TerraCycle, a company specializing in recycling hard-to-recycle materials, needed to build an affiliate program from scratch to promote its niche Zero Waste Box™ service and acquire new customers. The challenge was to quickly launch this program and identify the right partners to reach eco-conscious consumers in time for the critical Black Friday sales period. To address this, TerraCycle partnered with Rakuten Advertising.

Rakuten Advertising provided a rapid onboarding process, strategic partner recruitment, and access to its intuitive platform and expansive publisher network. The solution included using Rakuten Advertising's AI-powered Partnership Discovery tool to find niche partners. This partnership delivered outstanding results for TerraCycle, including a doubling of sales every year since launch, a consistent 40% share of sales from new customers, and a 39% incremental lift in sales. Rakuten Advertising successfully helped TerraCycle scale its program and drive sustainable growth.

TerraCycle