Case Study: TASCHEN boosts Amazon ROAS and revenue with Rakuten Advertising and Skai

Taschen boosts ROAS by 28% with Rakuten Marketing

The art-book publisher Taschen sought to increase revenue and return on ad spend while decreasing its overall ad spend. Rakuten Marketing, in partnership with Skai, aimed to streamline and optimize the data processing for Taschen's numerous campaigns across different markets.

Rakuten Marketing implemented Skai's Portfolio and Budget Navigator tool to automate processes and optimize Taschen's Amazon Ad campaign strategy. This solution led to a 28% increase in ROAS, a 24% increase in revenue, and a 3% decrease in ad spend.

Taschen