Case Study: Starface boosts brand awareness with Rakuten Advertising

Starface boosts brand awareness 97% with Rakuten Marketing

Starface, a brand known for its fun acne treatment patches, wanted to raise brand awareness among Gen Z customers and change the negative conversation around acne. Their challenge was to engage this audience on platforms where they would be more receptive to the brand’s message. They partnered with Rakuten Marketing to develop a new campaign for the holiday season.

Rakuten Marketing's solution leveraged first-party data and targeted ads on the Viki and Soompi platforms to reach young adults and their parents. The strategy focused on clear messaging and exposing the audience to multiple ad products. The campaign surpassed expectations, resulting in 11.8 million brand impressions, a 97% increase in view-through rate, and a 71% exposure lift.

Starface