Case Study: Soho Home achieves 151% US revenue growth with Rakuten Marketing

Soho Home boosts US revenue 151% with Rakuten Marketing

Soho Home, the homewares brand from the Soho House members' clubs, sought to expand its presence and drive significant growth in the United States market. The brand turned to Rakuten Advertising to leverage its regional expertise and the affiliate channel to meet ambitious objectives for increasing US orders, revenue, and brand awareness.

Rakuten Advertising implemented a data-driven solution that included performance forecasting, a focused launch in key cities, and bespoke commission structures for publishers. This strategy, which included a crucial partnership with Skimlinks, resulted in a 151% US revenue growth year-over-year, a 17% share of orders shipped to the US, and a 292% increase in traffic from the US.

Soho Home