Case Study: Sixt achieves faster U.S. bookings growth with Rakuten Advertising

Sixt boosts bookings 102% with Rakuten Marketing

The European car rental company Sixt faced challenges in scaling its affiliate marketing efforts for the US market. Operating from Germany, they lacked local expertise and the internal resources to effectively manage growth while ensuring high-quality bookings and mitigating fraud. Sixt upgraded their relationship with Rakuten Advertising to a fully managed program in February 2024 to address these challenges.

Rakuten Advertising implemented a comprehensive solution that included deep linking technology for a better customer experience, dedicated support with regular market insights, and strategic network expansion. The vendor helped Sixt secure 26 new partners and optimize campaigns. As a result, Sixt saw an 83% increase in sales, a 102% increase in bookings, and a significant rise in average order value.

Sixt