Case Study: Saks Fifth Avenue achieves luxury growth and new customer acquisition with Rakuten Advertising and Collective Voice

Saks Fifth Avenue boosts creator channel sales 50% with Rakuten Marketing

Saks Fifth Avenue, a luxury retailer, faced the challenge of moving beyond simple brand awareness to drive measurable sales and new customer acquisition in a competitive market. To address this, they partnered with vendor Rakuten Advertising and the creator marketing platform Collective Voice to develop a more integrated, ROI-focused influencer and affiliate marketing strategy.

The solution implemented by Rakuten Advertising involved a sustained, "always-on" influencer campaign managed by Collective Voice. This approach prioritized long-term creator relationships and was optimized through detailed performance metrics. The results were significant, including a 50% growth in sales from the creator channel and a 22% increase in new customer acquisition, demonstrating the campaign's successful impact for Saks Fifth Avenue.

Saks Fifth Avenue