Case Study: PURPLE Brand drives affiliate growth with Rakuten Advertising

PURPLE Brand boosts revenue 373% in six months with Rakuten Marketing

Purple Brand, a premium clothing brand, sought to strengthen its flagship denim line by connecting with its core demographic of streetwear-savvy shoppers and Gen Z while increasing conversion rates. To meet this challenge, the brand partnered with vendor Rakuten Marketing and the agency Revel Interactive to utilize the affiliate marketing channel.

Rakuten Marketing implemented a solution leveraging its full-funnel network and advanced technology. The strategy involved using audience insights to partner with publishers dedicated to a Gen-Z audience and utilizing benchmarking reports to monitor and optimize the program. This approach resulted in a significant measurable impact within six months, including a 373% increase in revenue and a 551% increase in orders placed for Purple Brand.

Purple Brand