Case Study: OUAI achieves multichannel Q4 sales growth with Rakuten Marketing

OUAI boosts affiliate sales 135% with Rakuten Marketing

OUAI, a hair, body, and fragrance brand, faced a challenging economic climate in 2023 and needed a fresh performance marketing strategy to meet aggressive Q4 sales targets, as their previous affiliate tactics were no longer delivering. They partnered with Rakuten Advertising to develop a multichannel solution.

Rakuten Advertising implemented a strategy using card-linked offers, loyalty partners, and YouTube video sequencing to align all marketing channels. This approach helped OUAI more than double its Q4 sales, resulting in a 114% increase in order count and a 135% increase in year-over-year affiliate channel sales.

OUAI