Case Study: Max Mara boosts affiliate performance with Rakuten Marketing

Max Mara boosts affiliate conversion rate 79% with Rakuten Marketing

The Italian luxury fashion brand Max Mara, in partnership with its agency Dentsu, sought to revitalize its existing affiliate marketing program. They identified key opportunities for improvement, including optimizing cost-per-acquisition placements, enhancing communication with partners, and establishing a process to handle refunded orders. They partnered with Rakuten Advertising to implement these strategic optimizations.

Rakuten Advertising collaborated with Dentsu to deploy a solution focused on program optimization. This involved trialing dynamic commissioning for product lines, negotiating paid placements to maximize return on ad spend, and revamping publisher newsletters to drive valuable content. A key initiative was instituting a new reversal process for refunds. The results were significant: a 30% decrease in costs from the new reversal process, a 79% increase in conversion rate, and a 363% increase in clicks period-over-period, showcasing the success of the Rakuten Advertising solution.

Max Mara