Case Study: Mac of All Trades achieves 129% revenue growth with Rakuten Marketing

Mac of All Trades - Customer Case Study

Mac of All Trades, an online retailer focused on low prices and strong customer service, was running baseline campaigns but needed a more strategic, innovative multi-channel approach to uncover untapped paid media, social, and optimization opportunities. Rakuten Marketing worked with the team to modernize its marketing and improve ROI across channels.

Rakuten Marketing completed a digital audit and built a cohesive multi-channel strategy, along with a sustainable data and testing framework tailored to Mac of All Trades. The results included a 129% increase in overall revenue, 63.4% growth in display revenue, a 121% increase in impressions, and a 304% increase in clicks, with ROAS improving to 8:1.

Mac of All Trades

Amato Cole

Head of Marketing