Case Study: a luxury beauty brand achieves 182% incremental sales growth with Rakuten Advertising and Afterpay

Luxury Beauty Brand grows incremental sales 182% with Rakuten Marketing

The luxury beauty brand sought to expand its affiliate program to reach new audiences and increase its share of net new customers. Their challenge was to exceed incremental sales goals by at least 75% and find a new, innovative publisher partner. They partnered with Rakuten Marketing and the Afterpay service to achieve this.

Rakuten Marketing implemented a solution that leveraged a brand-to-brand partnership with Afterpay. This initiative educated prospects on the brand's products and delivered a high-quality experience to Afterpay's members. The results far exceeded expectations, with a 182% increase in incremental sales. Over 50% of sales came from net new customers, and Afterpay became the brand's number three partner by revenue.