Case Study: LOJEL achieves affiliate growth with Rakuten Marketing

LOJEL boosts revenue 96% QoQ with Rakuten Marketing

Lojel, a premium travel and lifestyle brand, sought to establish an affiliate marketing program to increase its footprint and acquire new customers but lacked the expertise to build and manage the intricacies of such a program. They turned to Rakuten Marketing and its partner, Perform[cb], for their full-funnel affiliate management services.

Rakuten Marketing, leveraging its robust platform and Perform[cb]'s recruitment playbook, built a strategy focused on securing authentic publisher partnerships. This solution drove a 96% increase in revenue quarter-over-quarter, a 74% increase in sales, and a 13% increase in average order value, making affiliate sales a considerable fraction of Lojel's revenue.

Lojel