Case Study: Lancôme achieves major sales growth with Rakuten Marketing

Lancôme drives 234% sales growth with Rakuten Marketing

The luxury cosmetics brand Lancôme sought to increase sales and brand awareness for its new Absolue product line outside of its typical promotional periods. To meet this challenge, Lancôme partnered with Rakuten Advertising to leverage its affiliate marketing expertise and technology.

Rakuten Advertising implemented a strategy that optimized the high-performing publisher Dealmoon for the campaign. The solution delivered exceptional results, including a 234% growth in sales year-over-year for Lancôme and a 229% revenue growth for the Absolue line. Rakuten Advertising's expertise was instrumental in driving this successful outcome.

Lancôme