Case Study: JD Sports boosts U.S. brand awareness with Rakuten Advertising

JD Sports boosts US brand awareness with Rakuten Marketing, driving 40% more clicks

JD Sports, a leading sports fashion retailer, partnered with Rakuten Advertising to boost its brand awareness in the competitive US market. The challenge was to position JD Sports as the go-to brand for the dedicated "sneakerhead" community through effective, low-lift partnerships that would drive revenue growth.

Rakuten Advertising implemented a holistic strategy that included authentic partnerships with female and POC creators from the sneaker community and activations with BNPL providers. This solution led to significant growth, including a 10% increase in year-over-year sales, a 16% rise in orders, and a 40% jump in clicks, successfully solidifying the JD Sports brand presence.

JD Sports