Case Study: Bluemercury achieves 131% YOY revenue growth with Rakuten Marketing

Integrated Marketing Solutions Optimize Bluemercury’s Online Performance

Bluemercury, a specialty beauty retailer, partnered with Rakuten Advertising to refine cross-channel marketing and boost 2018 year‑over‑year site performance. Facing a competitive beauty market, the brand set an ambitious goal to increase total-site revenue by 22% and needed website refinements plus targeted investments in search, display and affiliate channels to reach ideal customers across the purchase funnel.

Rakuten delivered an integrated, data-driven solution—providing full‑funnel visibility, channel transparency and rapid strategic adjustments—leveraging paid search, affiliate and programmatic display. The results surpassed expectations: overall 2018 revenue rose 28% YOY (site traffic +17%, conversions +34%, AOV +5%), while Rakuten-driven performance (June–Dec) drove sessions +60%, conversions +113%, revenue +131% and new users +56% YOY.

Bluemercury

Kari Slater

Director of Digital Marketing