Case Study: Icelandair boosts North American bookings with Rakuten Marketing

Icelandair boosts North American bookings with Rakuten Marketing in under 30 days

Icelandair, Iceland's flagship airline, sought to expand its international presence and break into the North American market by increasing bookings from the United States and Canada. The company turned to Rakuten Advertising to build a completely new affiliate marketing program from the ground up, as this was an entirely new digital channel for them.

Rakuten Advertising implemented a solution leveraging its global publisher network and travel expertise. The strategy included onboarding 26 high-performing, travel-focused publishers and testing new commission models. The results were significant, including a program launch in under 30 days, a 48% quarter-over-quarter sales increase, a more than 10% rise in clicks, and an extremely impressive return on ad spend. Rakuten Advertising successfully drove a major uptick in North American bookings for Icelandair.

Icelandair