Case Study: Farfetch achieves scalable global growth with Rakuten Advertising

How luxury fashion brand, Farfetch, reaches new APAC markets with a global affiliate strategy

Farfetch, the global luxury fashion marketplace, needed a flexible and scalable affiliate solution to support international growth while maintaining its premium brand positioning. To meet these needs, Farfetch partnered with Rakuten Marketing to help scale its affiliate programme, improve publisher quality, and gain stronger data insights across key markets.

Rakuten Marketing worked closely with Farfetch to optimise the programme, identify growth opportunities, and strengthen relationships with relevant publishers. The result was improved programme performance in key markets, a better publisher mix, greater efficiency for international expansion, and stronger support for Farfetch’s long-term affiliate strategy.

Farfetch