Case Study: GiftCards.com achieves multi-channel growth with Rakuten Marketing

GiftCards.com boosts impressions 265% with Rakuten Marketing

Giftcards.com, a subsidiary of Blackhawk Network, faced the challenge of standing out in a competitive online gifting market. Their objectives were to dramatically increase brand awareness, drive qualified traffic, and boost revenue while improving cost efficiency. To meet these aggressive growth targets, they expanded their partnership with Rakuten Advertising and collaborated with the agency Brunner.

Rakuten Advertising implemented a multi-channel strategy that integrated affiliate marketing, programmatic advertising, paid search, and paid social. The solution involved expanding their affiliate partner network by 32%, employing programmatic retargeting, and using a test-and-learn framework for optimization. This approach resulted in award-winning success, including a 265% increase in impressions and a 341% increase in sessions year-over-year.

GiftCards.com