Case Study: FitFlop achieves +196% of target with Rakuten Marketing

FitFlop - Customer Case Study

FitFlop partnered with Rakuten Advertising during the COVID-19 pandemic to sustain affiliate performance with tighter cost control and efficiencies, while also using the period to give back to frontline workers. The challenge was to maintain new-customer acquisition and full-price sales in a volatile retail environment, and to do so quickly and sensitively by offering exclusive discounts to NHS staff, care workers and teachers.

Rakuten and FitFlop deployed targeted publisher partnerships (Sheerluxe, Cosmopolitan, Marie Claire), a bespoke Health Service Discounts exposure package, 20k unique 40% codes for frontline workers, a competitive dynamic commission split to incentivise new customers, and an earlier mid-season sale. The campaign exceeded April targets by 196%; Easter promo drove traffic +42%, orders +90% and revenue +82% week‑on‑week; the Health Service Discount delivered year‑on‑year traffic +503%, orders +1,806% and revenue +2,113%; Blue Light Card saw +100% across traffic, orders and revenue.

FitFlop

Catherine Comerford

Global Digital Marketing Manager