Case Study: Finish Line achieves sustained year-over-year growth with Rakuten Advertising and TopCashback

Finish Line boosts revenue 62% with Rakuten Marketing

Finish Line, a leading athletic retailer, partnered with Rakuten Advertising to sustain and grow its year-over-year performance. Their challenge was to achieve specific business goals and reach new levels of success through its affiliate marketing program, particularly with its partner TopCashback.

Rakuten Advertising provided strategic guidance, its Insights & Analytics platform, and ongoing optimization tools. The solution involved constant communication, real-time analysis of performance data, and optimizing cashback rates during key promotional periods. As a result, Finish Line achieved a 15% increase in ROAS, a 22% improvement in conversion rate, a 62% revenue increase, and a 44% boost in traffic.

Finish Line