Case Study: Faherty achieves affiliate growth with Rakuten Advertising

Faherty grows affiliate sales 8% with Rakuten Marketing

Faherty, a premium clothing brand known for sustainably made apparel, sought to grow its affiliate program revenue while maintaining its high-quality brand reputation. The brand partnered with Rakuten Advertising for its expertise in managing brand-focused programs, advanced affiliate technology, and access to premium publishers.

Rakuten Advertising implemented a full-funnel strategy for Faherty that leveraged top cashback partners, card-linked offers, and targeted audience expansion. This solution drove an 8% year-over-year affiliate sales growth, a 25% increase in sales from cashback partners, and found that 45% of sales came from net new customers, successfully reaching a new demographic.

Faherty