Case Study: Dyson boosts awareness and traffic with Rakuten Advertising influencer marketing

Dyson boosts Instagram Reels views by 12M with Rakuten Marketing

Dyson, a pioneering technology company, wanted to drive awareness and website traffic for its new Airstrait product ahead of the 2023 holiday season. They faced the challenge of reaching new audiences and needed to test innovative influencer marketing strategies to meet their goals.

To address this, Rakuten Advertising developed a comprehensive influencer marketing strategy. Their solution involved leveraging their expertise to select unique influencers, maintaining streamlined communication for real-time campaign insights, and focusing on generating high-quality, reusable content. The campaign significantly outperformed expectations, achieving a 3.15% engagement rate, over 12 million views on Instagram Reels, and driving substantial traffic to Dyson.com. Rakuten Advertising also enabled Dyson to repurpose the influencer content for long-term marketing efficiency.

Dyson