Case Study: CPO Outlets achieves major paid search growth with Rakuten Advertising

CPO Outlets drives 687% order volume growth with Rakuten Marketing

CPO Outlets, America's leading online tool retailer, wanted to improve visibility for its top products and vendors during peak outdoor season. The challenge was to effectively measure the performance of individual brands within its large portfolio through its paid search efforts. To address this, they partnered with Rakuten Marketing to leverage a co-op program and the Google Performance Max tool.

Rakuten Marketing implemented a co-op program solution focused exclusively on the Husqvarna product line. They launched a targeted Performance Max campaign with separate asset groups for new and refurbished products. This strategy by Rakuten Marketing yielded extraordinary results, including a 419% spend growth, a 600% sales revenue growth, and a 687% order volume growth year-over-year.