Case Study: Cleo achieves US market growth with Rakuten Advertising

Cleo drives 300+ new users with Rakuten Marketing

Cleo, a UK-based FinTech app, faced the challenge of expanding its market dominance from the UK into the financially savvy US market. They needed a partner network that could ensure the utmost level of compliance and brand protection for their affiliate program. Rakuten Advertising provided its Comprehensive Compliance solution, leveraging AI and human expertise to help Cleo find the right partners and grow their program securely.

Rakuten Advertising implemented a bespoke publisher recruitment strategy for Cleo, focusing on content partnerships and testing a competitive CPC payout structure. This approach successfully propelled Cleo to prominence in the US market, resulting in expanded awareness and the acquisition of over 300 new users. The partnership drove more than 30 top-tier and 250 mid-tier subscriptions, significantly outperforming Cleo's unique goals.